Revolt Insights Saturday, October 24, 2026 A field guide to marketing, 2026 to 2028

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Marketing Leadership

Planning, budgets, teams and agencies, AI inside the marketing team, what to start, stop and keep doing.

2questions answered

Marketing Leadership4 min read

How much to spend on marketing, and where it goes first

The number matters less than the order. Fund the things every other dollar depends on before you buy attention.

Marketing Leadership4 min read

How your marketing team should use AI without sounding generic

The research is clear on one point: AI is excellent inside its comfort zone and confidently wrong outside it.

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